Held with support from Marketing Week, Fortune Hill, The Marketing Academy and The Marketing Society, the event – this time ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Five months into his role, Dan Elton shares his plan to drive consideration and create “profitable customer growth”, all ...

By focusing on price, data and idea generation, marketers have the chance to find unexpected pockets of growth and bring much ...

AI’s prevailing use is to remove friction from the customer experience, but marketers know not all friction is bad despite what consumers might say.

Omnicom has officially finalised its $13.5bn (£10.3bn) acquisition of Interpublic Group (IPG), to become the world’s largest ...

The Good Care Group is on a journey to challenge perceptions about home care, while changing how the sector has traditionally ...

Claiming events are “more important than ever”, B2B brands explain how they map their event portfolio to “every stage of the ...

Claiming events are “more important than ever”, B2B brands explain how they map their event portfolio to “every stage of the funnel”.

The Good Care Group is on a journey to challenge perceptions about home care, while changing how the sector has traditionally been marketed.

Claiming events are “more important than ever”, B2B brands explain how they map their event portfolio to “every stage of the funnel”.

Here’s everything marketers need to know about this year’s Autumn Statement, from taxes on sugary drinks to the skills agenda ...