Did you know that there are ways to get to the top of Google without ranking your own site? Tudor Lodge explains how ...

Interaction to Next Paint is one of the Core Web Vitals metrics that impact Google rankings. Learn how you can optimize your website.

The ultimate 2022 Google updates round up Summarizing the rumored and confirmed updates Google launched this year, their impact on page rankings and SEO strategy ...

Seasonal marketing can get really wrong unless you start preparing early! Here’s how to utilize slower months to create an effective seasonal marketing campaign.

What if Google was trying to take down the barriers that prevent business owners from being competitive on the SERP? How would that impact SEO now & in the future? Learn what ‘search equity’ is, how ...

Everything you need to know about audience targeting without relying on third-party cookies The death of third-party cookies certainly presents an obstacle but it’s also an opportunity for crafty ...

A brief on PPC's benefits, PPC advertising must-haves, elements of attractive and effective PPC Ads, and optimizing your Google Adwords PPC strategy.

Core Web Vitals report: 28 Ways to supercharge your site In preparation for the upcoming Google Core Web Vitals update, James Parsons shares some effective optimization tips to help you earn a passing ...

Search engine saturation: The ever evolving SERP and how brands are responding The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does ...

Ten effective ways to boost your click-through rate (CTR) from organic search. Create featured snipets to GMB, image optimization, schema, and more.

What’s the impact of social media on consumer buying decisions? How does buying on social media look today? How can it change in the future?

Paul Morris, explains event schema markup and provides a guide on how to implement it using Structured Data Markup Helper to show rich results in the SERPs.