News

As AI upends Digital Darwinism, Tom Goodwin guides marketers in new column for The Drum
Tom Goodwin joins The Drum as a columnist to explore how AI is changing the game in marketing. His first column, published on ...
Judge of the Day: Shyam Sunder, vice president, marketing at TBO.COM
Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...
How adWMG drives user growth for console and PC games
adWMG leverages IFA (identifier for advertisers) and custom ID matching technology to drive and track installs on Xbox and ...
IPA Bellwether: Ad spend dips, but what does that really mean?
The trade body’s quarterly report drops today, showing contracting marketing budgets. We dig into forecasts of the year ahead ...
Blue Origin’s high-gloss, low-gravity rocket stunt is vacuous PR and feminism
While six women touched the rim of space in a rocket, the real trailblazers were moving mountains on Earth. Wildstorm PR’s ...
Opinion
Why entrepreneurs, like those I interviewed on The Apprentice, favor traditional media
EssenceMediacom’s CCO, Claudine Collins, is a prominent business interviewer on The Apprentice. She was pleasantly surprised by the advertising channels candidates thought would best grow their brands ...
Bodyarmor reboots, but not because it has to
The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from its look to its message.
How creating a font for Cheetos showed that imperfect design is sometimes best
Do anything while you snack, and you risk making a mess. Chris Bellinger of PepsiCo Foods US and Eamonn Dixon of Goodby ...
The Irish Times Group’s Gemma Kelleher on the moving goalposts of media in 2025
Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.
Ad of the Day: Ironic spot highlights sexist stereotypes and gender pay gap
The work is for ‘Employee Day’ in Belgium. It was created by Mortierbrigade, a By The Network member, and directed by Lionel Goldstein.
Three faiths, one marketing test: How brands handled this year’s convergence
Representation is only as strong as the systems behind it. And this spring, one thing became clear: if your brand isn't ready for the next multi-faith moment, you're already behind.
Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark Group
Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our prestigious panels.