In B2B, fame is less vanity, more velocity. In the final episode of The Science of Buyability video series, we discover how ...

The creative business consultant, who spent more than 10 years as WPP’s global CCO, reflects on the Omnicom-IPG shake-up and ...

The work comes from McCann Manchester, with the franchise now in its 10th year.

The gap between marketing and development is often where BFCM campaigns fail. Marketers plan for traffic; developers manage ...

With it, IPG ceases to exist and Omnicom becomes the presumptive biggest agency network in the world, with a combined revenue ...

Rainforest Alliance global director of customer care, Silke Maria Robeller, believes B2B marketing has the most impact when ...

Since the announcement of the deal almost a year ago, analysts have been clear about the tastiest dish on IPG’s menu for ...

As The Drum launches its new video series, The Science of Buyability, Tom Stein, chairman and chief growth officer at Stein, ...

How should agencies balance new versus retained business? (Piret Ilver/Unsplash) 2025 may well be remembered as a year of great transition for agencies, with leaders in the space ...

Marketers don’t need more dashboards or disparate datasets. What they need is clarity: data that’s connected, consistent, and ...

Enter the Agency Measurement Awards. Born from Google’s Measurement Labs – a community created to unite the sharpest minds in ...

The BBC has weathered decades of political pressure, editorial scandals and cultural battles, but the reaction to Panorama’s ...