Disney's "Snow White" remake had a shaky second weekend, but Bob Iger and company probably aren't losing sleep about the miss.

In a battered box office where brand is king, Snow White wasn’t a dumb decision for Disney, it was logical: (500 Days) of Summer Marc Webb directing, Wicked ‘s Marc Platt producing and Oscar winners Pasek and Paul writing songs. Barbie ‘s Greta Gerwig has fingerprints on the script.