Texas head coach Steve Sarkisian issues blunt response to college football players demanding millions in NIL while lacking ...

Texas coach Steve Sarkisian broke down the changing tide of recruiting while addressing Texas high school coaches in San ...

While Texas Tech seems to be benefiting in the NIL era, programs like Maryland are hoping revenue share leads to a level ...

Texas A&M athletes received $51.4 million in NIL funds during the 2023-24 school year, but only 4 percent went to women’s ...

Coach Steve Sarkisian is part of one of the biggest brands in college football, backed by ultra-rich NIL boosters and ...

After coaching college football for 36 seasons, former Texas Longhorns head coach Mack Brown has chosen to spend 2025 in a more limited role. He spent the past ...

University of Miami golf commit Kai Trump partnered with energy drink company Accelerator Active Energy in her first NIL deal ...

Texas A&M almost tripled its NIL war chest from 2023-24, when its athletes received $19.4 million. Though there is major ...

College athletics has been changed forever. The days of amateurism in college sports are officially in the rear-view mirror.

With the landscape of college athletics changing, athletic director Chris Del Conte said, "Texas will be ready." ...

On paper, this year's Texas Tech football team is bigger, deeper and far more expensive, but does that mean the Red Raiders ...

The guy who spearheaded efforts to bankroll a Texas Tech football roster is also advocating for regulatory spending in ...