Jun 22, 2023 · The plumber video concludes with the voiceover saying “South Dakota—Freedom Works Here” at the same time that the pipe bursts. The vivid watery image contradicts the vocal message. The dentist video concludes with Noem looming over the patient, drill in hand.

Jun 21, 2023 · Gov. Kristi Noem is the face of a new multi-million dollar national ad campaign aimed at drawing more workers to South Dakota.

Jun 21, 2023 · Gov. Kristi Noem launched a nationwide workforce recruitment campaign Wednesday, and the multi-million-dollar effort features advertising involving the second-term governor dressed as a plumber...

Apr 8, 2024 · Gov. Kristi Noem has unveiled a new video in her office's ongoing “Freedom Works Here” workforce recruit campaign. The commercial released Monday features the governor lending a hand at a home construction site.

Jun 26, 2023 · Governor Kristi Noem hams it up as a plumber in a new, fun ad campaign encouraging people to move to South Dakota and fill jobs. Professional licenses from other states are recognized. The campaign has two commercials.

Jun 23, 2023 · The first of two ads with the campaign, titled “Freedom Flows Here,” features Noem working as a plumber in a home kitchen. As she works, she tells viewers about the strength of the state...

Sep 1, 2023 · (The Center Square) - More than 6,000 people are considering packing their bags and moving to South Dakota because of the state's "Freedom Works Here" ad campaign, Gov. Kristi Noem said Friday.

I’ve been lending a hand as a dentist, a plumber, an electrician, and a welder. But frankly, I wasn’t very good at it… Come work and thrive in the...

Jan 9, 2024 · PIERRE, S.D. (AP) — South Dakota Gov. Kristi Noem touted her state’s economic success and employment opportunities Tuesday, highlighting her workforce recruitment campaign to lawmakers who are beginning their legislative session.

Sep 18, 2023 · Gov. Kristi Noem’s administration reached out to economic development groups and major employers across South Dakota last month, asking them to help extend a run of national TV commercials touting her “Freedom Works Here” workforce recruitment campaign.