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Australian advertising in 2023: Upheaval and transformation
Joe Heath. The AdNews end of year Perspectives, looking back at 2023 and forward to next year. 2023 has been a game-changer for the advertising sector. We saw mighty mergers, a rising tide of ...
AdNews Agency of the Year Awards 2024: Finalists Revealed
Nov 5, 2024 · Tourism Tasmania: Odd Jobs. HAVAS Red for Tourism Tasmania. Best Use of Data in Campaign Planning. The Codral Cold & Flu Forecast. Publicis Groupe Australia Team 21 for Codral, part of Kenvue.
The top advertising campaigns of 2023 according to Australian
Nov 30, 2023 · Australian creatives and their top two campaign picks of 2023: Toby Aldred, GM of Saatchi & Saatchi, and chief client officer of The Neighbourhood, says he thoroughly enjoyed the campaigns to come ...
Forecast: Significant increase in digital video ad spending ahead
1 day ago · A quarter (24%) of respondents indicated a significant increase and 51% noting moderate growth nfor CTV/Streaming/OTT Video. This aligns with eMarketer’s projections, which estimate that digital ...
The top ads watched by Australians on YouTube in 2020
Feb 8, 2021 · Media agency - Che Proximity. 3. Sportsbet's Elite Average Games - Sportsbet. Summary: This ad introduces some perhaps unknown average sporting events to Aussie viewers. Fiona Walford: “Also ...
Australians prefer ads aligned with content - AdNews
1 day ago · Emma Yexley and Monique Harris. Three quarters (73.6%) of Australians prefer advertising aligned with the content they’re viewing, according to research from Convo Media and Pureprofile. The ...
Australia's advertising industry at a glance - AdNews
The Deloitte Access Economics report confirms that the Australian advertising industry impacts a staggering $53 billion to the nation's economy. This contribution accounts for 2.1% of Australia's ...
Australian consumers’ advertising preferences post-pandemic
Nov 18, 2022 · Australian consumers’ advertising preferences post-pandemic. Over two thirds (69%) of Australians have claimed an ad that captures their interest in the first five seconds will make them more ...
Outlook - Australia's advertising market punching through to 2023
Dec 22, 2022 · MAGNA, in its 2023 forecasts updated in December, says the advertising marketing in Australia will dip in 2023 but still grow by 5% to $23.5 billion. Australia’s advertising market grew by 8% in ...