Dorito’s Pug Attack – One of All-Time Favorite Super Bowl Commercials
Dorito’s Pug Attack – One of All-Time Favorite Super Bowl Comme…
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Bond & Vale | PR & Global Marketing Communications on Instagram: "A viral campaign built by fans, and not by a creative team. Here’s why it worked. In 2011, Doritos’ “Pug Attack” Super Bowl ad became a viral case study in audience-driven marketing. The spot was part of Doritos’ “Crash the Super Bowl” campaign, which let fans submit their own ads. That year, user-generated content accounted for a huge portion of online buzz, helping Doritos increase sales by 15% in the following quarter. What mad
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