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Stop ruining your logo with long brand names 💡 Here’s how to balance them the right way Here are the steps: 1️⃣ Move the last two words to a new line. This highlights the unique part of the name, makes it easier to read, and adds versatility. 2️⃣ Use a sans serif font for the secondary line. Since it’s smaller, a clean sans serif keeps legibility strong. 3️⃣ Decrease the font size on that line and increase kerning if needed. This creates hierarchy and a more refined look. This way, the logo fee
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How to balance a long business name in your logo design 💡 We showed you an example of how to manage long business names in a logo design. But why not simply use horizontal text? Why complicate it with dented text?Both directions are great, but this one feels a bit out of the ordinary, which creates more depth and character in the wordmark.How did we create this dented text?We simply created an ellipse, then used the Type on Path Tool. We increased the kerning, adjusted the font weight, and crea
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