69K views · 2.4K reactions | Ichinoseki City in Iwate Prefecture is known for its ume plums. People there have long cherished the trees growing in their own gardens and other familiar spots. One local cafe has been getting ready to make this season's plum-based treats. Visit https://www3.nhk.or.jp/nhkworld/en/news/video/ for more videos. | NHK WORLD-JAPAN | Facebook

Must try food experience in Iwate, Japan! 🇯🇵 Iwate is famous for wanko soba, a fast-paced noodle tradition where tiny bowls of soba are refilled the moment you finish them! The aim is to eat as many bowls as you can before finally clapping a lid to signal surrender! It’s fun, delicious and a food experiences that captures the prefecture’s fun-loving side perfectly. We visited Azumaya in Morioka, one of the city’s most iconic spots to try it. Afterwards, take a wander through Morioka, a charmin