From a Garage to a Global Toy Empire | The Rise of Mattel
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From a Garage to a Global Toy Empire | The Rise of Mattel
Mattel’s incredible journey began in 1945, when Harold “Matt” Matson and Elliot Handler launched a small workshop in California — never imagining they would reshape global childhood forever. By 1948, Mattel was officially incorporated and found early success producing toy furniture, laying the foundation for one of the most powerful toy ...
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