Back in the 70s and 80s, Rowntree’s Fruit Gums adverts were some of the quirkiest and most memorable on British TV. Bright, catchy, and often a little odd, they stuck in people’s minds – but behind the fun there were plenty of strange details that most viewers never knew. Some of the early ads used giant papier-mâché sweets as props. They looked magical on screen, but in reality they were so flimsy that crews had to patch them up with glue and paint between takes. The voiceovers were another sec
Back in the 70s and 80s, Rowntree’s Fruit Gums adverts were some of t…
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