The unusual story of how Gap revived its iconic dancing ads
The unusual story of how Gap revived its iconic dancing ads
Feb 27, 2024
thedrum.com
The new Gap ad starring pop group KATSEYE is going viral for its captivating dance moves and diversity. See how TikTokers are recreating the moves, choreographed by Robbie Blue. | USA TODAY
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The new Gap ad starring pop group KATSEYE is going viral for its cap…
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Gap's most iconic advertising campaigns
Gap's most iconic advertising campaigns
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nssmag.com
Gap's latest ad is a masterclass in sticking to what works
Gap's latest ad is a masterclass in sticking to what works
7 months ago
BUSINESS INSIDERKatie Notopoulos
In the 90s and 00s Gap commercials were a key part of pop culture. The clothing brand hopes that by reviving its iconic dancing ads Gap can regain its cultural relevance to a whole new generation. We caught up with Gap marketing manager Erika Everett to get the inside scoop on the clothing brand's Spring 2024 campaign. https://www.thedrum.com/news/2024/02/27/the-unusual-story-how-gap-revived-its-iconic-dancing-ads #Gap #Marketing | The Drum
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In the 90s and 00s Gap commercials were a key part of pop culture. Th…
899 viewsFeb 27, 2024
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Gap has unveiled 'Better in Denim,' its Fall 2025 campaign starring global girl group KATSEYE. Set to the iconic early-2000s anthem 'Milkshake' by Kelis, the campaign reintroduces low rise denim into the cultural conversation through a genre-blending dance choreographed by Robbie Blue. Directed by Bethany Vargas and shot by Bjorn Iooss, the campaign captures the spirit of individuality — championing denim as a canvas for self-expression, unity, and style that transcends generations. Read here: h
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Gap has unveiled 'Better in Denim,' its Fall 2025 campaign starring glo…
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