For the first time in nearly 25 years, @pepsico is refreshing its corporate image with a design that reflects its evolution. PepsiCo's new logo reflects its global transformation, connecting the brand with its more than 500 products and putting the consumer at the heart of its strategy, bringing a smile to every snack and beverage. #pepsi #PepsiCo #branding #brandidentity #logo #refreshed #global #marketing #advertisingtoday #creative #creativedesign #advertising #media #food #drink #smile | Adv

In 1995, Pepsi launched a “Pepsi Stuff” rewards campaign where customers could collect points from Pepsi products and trade them in for merchandise like T-shirts, hats, and sunglasses. They released a commercial to promote it. At the end of the ad, they included a joke: “Harrier Jet: 7,000,000 Pepsi Points” (Cue footage of a military jet landing at a high school.) It was clearly meant as a joke — a Harrier Jet is a real U.S. Marine Corps vertical take-off fighter jet worth around $30 million . B