Bond & Vale | PR & Global Marketing Communications on Instagram: "Doritos changed how we think about Super Bowl ads in 2014. Their “Finger Cleaner” spot turned a snack into a playful, unexpected moment that stuck in viewers’ minds. Every frame was carefully crafted. Miniature sets made the oversized chip feel real, timing and sound design heightened the humor, and the concept was simple yet bold enough to spark conversation across social media. Here’s an interesting fact: the ad used practical e