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The Royal Tru-Orange commercials from the late 1980s remain some of the most unforgettable ads in Philippine TV history. At that time, Royal Tru-Orange and its agency, McCann, wanted a new and more meaningful style of advertising. Instead of loud comedy, they chose simple stories based on real life moments that Filipino youth could relate to. To set the direction, the first episode of the campaign was directed by National Artist Lino Brocka. His style made the commercials feel warm, natural, and
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