1975 Chrysler Cordoba | Mount Vernon Classic Car Club of New York, Inc

FROM THE MBC ARCHIVES...Ricardo Montalban for the new 1975 Chrysler Cordoba. | Museum of Broadcast Communications

1975 Chrysler Cordoba

From the Vaults: Chrysler Cordoba Commercial

To emphasize the Cordoba’s sophistication and style, Chrysler enlisted Mexican-born actor, Ricardo Montalbán, for his suave demeanor and exotic charm. At the time, Montalbán was a well-established star, recognized for his roles in films and television, including the TV series “Fantasy Island.” The commercial became iconic, largely due to Montalbán’s delivery of the phrase “soft Corinthian leather.” Interestingly, “Corinthian leather,” doesn’t exist. It was a term coined by a copywriter who worke