Classic YouTube: Bob Mayer's Independent Review Of The 1980 Chrysler Cordoba - BangShift.com

From the Vaults: Chrysler Cordoba Commercial

FROM THE MBC ARCHIVES...Ricardo Montalban for the new 1975 Chrysler Cordoba. | Museum of Broadcast Communications

To emphasize the Cordoba’s sophistication and style, Chrysler enlisted Mexican-born actor, Ricardo Montalbán, for his suave demeanor and exotic charm. At the time, Montalbán was a well-established star, recognized for his roles in films and television, including the TV series “Fantasy Island.” The commercial became iconic, largely due to Montalbán’s delivery of the phrase “soft Corinthian leather.” Interestingly, “Corinthian leather,” doesn’t exist. It was a term coined by a copywriter who worke

The History of the Chrysler Cordoba, Rich Corinthian Leather, and Ricardo Montalbán