Brian Tracy, a renowned self-development expert, asserts that the purpose of a business is to “create and keep a customer.” In his 2004 book The Psychology of Achievement, he argues that a business exists solely to solve problems or fulfill needs for customers, generating profit as a byproduct of delivering value. Starting with a $1,000 loan in 1984, Tracy built a training empire, earning millions by focusing on client satisfaction through seminars and books. He emphasizes that without customers